Wellness affiliate program with recurring commission
A wellness affiliate program with 12-month recurring commission, built for nano and micro creators.
We're building a small tribe of wellness creators to share what Gaia makes, by hand, from the medicine garden in Umpire, Arkansas. If your audience trusts you, you've already done the hardest part.
Most wellness affiliate programs are one of two things.
Either they pay 5 to 10% on a product the owner doesn't use themselves (and you can tell), or they pay better but require you to push a supplement formulated by people whose names you don't recognize, bottled in a contract facility, sold under a label your audience would Google in 30 seconds and quietly unfollow you over.
We are not those programs. Every product we sell is grown, formulated, and hand-bottled by Gaia Devi Stillwagon, Clinical Herbalist and Clinical Yoga Therapist. Every herb has a face. Every promise has a 30-night unconditional guarantee. That's the offer your audience already wants, and you get to be the one who brought it to them.
The frame shift
Your audience trusts you because you trust us.
Most affiliate programs are pure performance plays. Hammer the audience, take the commission, churn through creators. We don't work that way. We optimize for the few creators who actually use the products, and we pay those creators meaningfully more than anyone else in our category.
That means free product on signup so you can review honestly. It means your code never expires (no cookie window because the code travels with the customer however they shop). It means we honor every commission with no clawback shenanigans (fraud aside) and the ability to write a critical review of any product without losing your partner status.
The partner stack
What you get when you join
- 25% commission on first orders, paid out weeklyOn every $36 essence sale that uses your code, you earn $9.00.25%
- 12% on Subscribe & Save refills for the next 12 monthsRecurring revenue on every reorder, not just the first sale.12%
- 30% on the Founder's Apothecary Kit ($399, 4 spots/month)Higher commission on the high-anchor product. $119.70 per referred kit sale.30%
- Welcome pack on approval · matched to your tierFounding Practitioners (top tier, 5 spots/quarter) receive a free tincture + free essence of choice + a signed copy of Harmony Within, Gaia's 30-script Yoga Nidra book. Aligned Partners get 75% off any tincture or tea + a free essence add-on. Customer Advocates get 50% off their first order + a free essence.The commission rate is the same for every tier (25% first-order, 12% recurring, 30% on the Founder's Kit). Tier is assigned on review of your application and determines the welcome pack only. Most applicants qualify for one of these three; we'll let you know which after Gaia reads your application.YOUR PACK
- 7-Day Fast StartOne short email per day for your first week, each with a 5-to-20-minute task that gets your code from “sitting in a dashboard” to “earning commission”Partners who finish the 7 days close their first sale in week 1 or 2. Designed by Skylar from the Hormozi playbook. Live in your inbox from approval day 1.$197 value
- Creatives Library4 swipe-file emails + 7 social captions + verified-claims reference + brand asset access + FTC disclosure templates, all pre-written in Gaia's voiceThe library so you don't have to write from scratch. Founder-voice emails for newsletter / cold intro / post-protocol nurture / Founder's Kit. Social captions for anxiety, sleep, postpartum, grief, dog separation, credentials, build-your-own apothecary. Live in your dashboard at /affiliates/creatives.$197 value
- Practitioner client handoutLetterhead-quality PDF you mail to clients, custom-branded with your name + the matched essence + your codeFor yoga teachers, doulas, herbalists, somatic therapists, grief workers. Print or email. Auto-generated from your dashboard at /affiliates/handout.$97 value
- 24 archetype-matched LPs to send traffic toDon't send people to a generic homepage; send them to the LP for their pattern (anxiety-quiz, sleep-quiz, heart-quiz, tension-quiz, etc.)8 archetypes × 3 entry styles (quiz / mini-course / interactive tool) = 24 conversion-optimized landing pages your code travels through. Higher conversion than generic homepage links by a wide margin.$97 value
- Live attribution dashboardReal-time stats: per-source breakdown, recurring revenue trajectory from your S&S subscribers, inline monthly contest standings, tier-progress pacingYou see exactly which channel is converting, what's coming in your next Friday payout, and where you rank in this month's contest pool. Built on real attribution, not best-guess analytics.$97 value
- Auto-prefixed FTC disclosure on every published reviewBuilt-in legal protection if you're a licensed practitioner (therapist, RD, LMT, MD, vet, etc.). Every review submitted with your code auto-prefixes the FTC affiliate disclosure required since 2024.The $51,744 / violation rule still bites brands that don't auto-disclose. Our system does it for you so your license is never the one on the line.$97 value
- Monthly contest$250 + Founder's Kit / $100 + 3 essences / $50 + 1 essence for top 3 producers each monthScales to $500 / $250 / $100 cash once 10+ partners are producing. We deliberately start small so the pool grows as the program does. Winners notified the 1st, paid the first Friday after.$400/mo
- Quarterly bonusTop 3 partners get a $250 cash bonus + featured Q&A interview on the blogScales to top 5 × $500 once the program matures.$750/qtr
- Risk reversalYour code never expires. No clawbacks. Honest reviews always welcome (including critical ones). Weekly Friday payouts via Venmo / Zelle / Stripe, $0 minimum threshold.Included
- Total welcome bonus valueStacked welcome value before you make a single sale (plus the contest pools above, ongoing)$782
What Year 1 actually looks like
The math, projected over a full year.
One-month earnings sound small. The reason this program compounds is the 12-month Subscribe & Save residual: every customer you bring in keeps paying you for a year. Here's what that looks like at three honest effort levels.
Light effort
The weekend mention
You mention us once a month in your Substack, post your code in your bio, share when it feels natural in a client conversation.
- ~4 first orders / month
- ~2 S&S enrollments / month
- ~1 Founder's Kit / quarter
Year 1 cumulative
~$1,500
Committed
The engaged creator
You post weekly, mention us in client conversations, include the link in your newsletter. The recommendation fits your existing voice.
- ~15 first orders / month
- ~6 S&S enrollments / month
- ~2 Founder's Kits / month
- Occasional top-3 contest win
Year 1 cumulative
~$6,200
Top performer
The full-time channel
Engaged Substack with 10K+ subscribers, a wellness podcast, or a full-time coaching practice that recommends us by default.
- ~50 first orders / month
- ~25 S&S enrollments / month
- ~5 Founder's Kits / month
- Crosses Ambassador in month 3-4 (35% bump)
- Regular top-3 contest winner
Year 1 cumulative
~$20,000
Above the chart: our top-tier Ambassadors who maintain this volume past Year 1 are projected at $28,000+ Year 2 as the recurring S&S compounds. Ambassador unlocks at $5K cumulative, bumps your first-order rate from 25% to 35% and adds a co-branded landing page at /with/your-name.
These projections are math, not promises. Year 1 earnings depend on your audience size, posting frequency, and how naturally Gaia's work fits your existing voice. We don't do quotas; some partners earn nothing in their first month and a real amount in months 4-12 once they find their groove.
The partner ladder
Where the program goes from here.
Every partner starts at Starter. The ladder is automatic, set by your cumulative attributed revenue. Each tier unlocks more commission and more access. You stay at the highest tier you've ever reached, forever.
Starter
Approved & activated
25% first-order, 12% recurring, 30% Founder's Kit. Full welcome kit + Fast Start.
$0 - $5K
Active
First attributed sale
Locks you in as a producing partner. Surfaces on leaderboard. Eligible for monthly + quarterly contests.
$0 - $5K
Ambassador
First-order bump to 35%
Co-branded landing page at /with/your-name. One-time 30-min 1:1 Zoom with Gaia at the milestone. Featured in our quarterly Q&A.
$5K - $50K
Founding Partner
Lifetime status
$5,000 signing bonus. Lifetime 35% first-order + 15% recurring. A 1-week Gaia Q&A package: up to 5 hours of Zoom Q&A with Gaia spread across a quarter, scheduled by mutual availability. Custom-blended flower essence pulled from the garden, mailed to you. Handwritten card from Gaia at every $50K milestone after.
$50K+
All tier transitions are automatic. We don't do hidden quotas, surprise downgrades, or paid-tier upsells. The ladder is purely a function of how much your audience trusts you and how naturally the recommendation fits your voice.
Who we're looking for
Yes, please
- Wellness, herbalism, yoga therapy, or somatic creators
- Postpartum or perimenopause-focused accounts
- Mental health adjacent (anxiety, sleep, burnout)
- Nano (1K-10K) or micro (10K-100K) tier
- A real, engaged audience over polished feeds
- You actually use flower essences, tinctures, or teas
Probably not a fit
- Accounts that promote 10+ brands a week
- Cure-claim or anti-medicine framing
- Audience under 1K (apply again when you grow)
- Pure aesthetic accounts with no health context
- Anyone uncomfortable with the FTC disclosure requirement
Four steps from here to paid
Step 1, today
Apply using the form below. Most applications approve within 24 to 48 hours. Some auto-approve immediately when your audience size and niche are a clear fit.
Step 2, within 48 hours
Get your code, your dashboard link, and a free essence shipped to your door (you pick which of the five). The dashboard shows your code, your unique link, and live stats on clicks plus commissions.
Step 3, when the bottle arrives
Use it. Share what you actually notice. We provide a creatives library (photos, video clips, caption templates) but we never police your voice. Honest reviews, even critical ones, build the trust that converts.
Step 4, every Friday
Get paid. Weekly payouts to your preferred method (Venmo / Zelle / Stripe). Orders pay out 14 days after checkout to clear the refund window. 1099 filed for you at year-end if you cross $600.
Your code earns on the full journey
Not just the first sale.
- 25% on the first order, including any cart bump (the $9.95 essence add-on we offer at checkout). Your code is attributed to the whole order.
- 30% on the Founder's Apothecary Kit ($399) if your customer upgrades to the full system. The high-anchor product pays out at $119.70 per kit; the seriousest-customer pathway in our catalog.
- 12% recurring on every Subscribe & Save refill for the next 12 months. Your code travels with the customer; the recurring is what makes this program compound past Year 1.
- Cookie window: 90 days from click; the code itself never expires (typed at checkout works any time). No clawbacks on refunds (we eat the refund; you keep the partial commission on what was kept).
Why partner with us, specifically
Clinical credentials. Gaia trained at Chestnut School of Herbal Medicine (Clinical Herbalist) and Soul of Yoga, Encinitas, CA (Clinical Yoga Therapist). Her book on Yoga Nidra, Harmony Within, has thirty deep-relaxation scripts she developed in private practice.
Seed-to-bottle. Every flower essence is sun-infused from blossoms in our Arkansas medicine garden, preserved in organic brandy + mountain water, the way Dr. Edward Bach described in the 1930s. No co-packers. No white labeling. No broker chains.
30-night unconditional guarantee. The single most ironclad refund policy in herbal medicine. Your audience can try a bottle for a full month and refund without explanation. We honor it on every order.
FTC-clean from the start. Auto-prefixed disclosure on every published review, no positive-sentiment requirement, no fake-review pressure. Your audience sees the partnership transparently and you stay compliant.
Find your specialty
Programs tuned to specific practices.
Same offer, same form. Pages below have content (math examples, product mapping, voice) tuned to specific practice types. Apply on whichever fits closest.
Yoga teachers
Built around Gaia's Yoga Therapy training + Yoga Nidra work.
Doulas + midwives
Postpartum nervous-system support for your Week-4 clients.
Herbalists
Seed-to-bottle preparation that passes the sniff test.
Wellness podcasters
Host-read sponsor that adds to your trust score, not subtracts.
Substack writers
Long-form wellness writing that converts 5-10× social.
Dog trainers
Non-toxic adjunct for separation anxiety + reactivity.
Apply now
5 of 5 Founding Practitioner spots open this quarter
2-minute application. Gaia reviews personally; you hear back in 5 business days.
0 of 5 Founding Practitioner spots filled this quarter
Common questions
What if I've never promoted herbal products before?+
How fast do I get paid?+
How does the monthly contest work?+
Do I have to disclose I'm an affiliate?+
What if my audience is small?+
Can I write a negative review of a product?+
How is this different from other wellness affiliate programs?+
What happens if a customer cancels or refunds?+
Who owns my creative content?+
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