Postpartum coach partner program
For the months 2 through 12, when everyone else has left.
Doulas close their files around weeks 4 to 6. The lactation consultant phases out by month 3. The community recedes by month 4. That's the window where you come in. Built for postpartum coaches, matrescence practitioners, and fourth-trimester specialists. The nervous-system bottles your clients actually need to keep on their counter for the next 10 months.
What month-6 actually looks like.
Your client is six months in. The baby sleeps maybe 4 hours stretches if she's lucky. The partner went back to work. The mother-in-law's visits have tapered. The community is gone. She's alone with a creature she adores and a nervous system that has been on for 26 weeks without rest. She doesn't qualify as PPD on her screening, but everything is harder than it should be. That's the matrescence window most acute postpartum care doesn't reach.
Gaia's Nervous System tincture is centered on motherwort, with traditional use for postpartum overwhelm. Tranquility essence is the second bottle most months-2-12 mothers keep on the counter. The 7-Day Nervous System Reset is a free protocol PDF designed to fit between night feeds. Subscribe & Save makes the bottle invisible to her mental load: it just shows up monthly, paid against the household card, no decision required.
You earn 20% on every first order from your code, 10% on every monthly refill for a year. Postpartum coaching audiences tend toward unusually high S&S adoption because the bottles are working and the cognitive load to re-decide is too high.
Postpartum coaching economics
A 25-client postpartum coach's Year 1.
You work with 25 mothers in 3-6 month coaching containers across the year. You mention Gaia's Garden in the foundation-setting weeks (most clients land in month 3 with the question already on their lips).
~20 mothers order from your code. 14 enroll in S&S because the matrescence window is long and the decision fatigue is real. 2 clients claim the Founder's Apothecary Kit (the 30-min 1:1 with Gaia is uniquely valuable for clients whose pattern needs a custom protocol).
First-order: 20 × $7.20 = $144
Recurring S&S: 14 × 8 mo avg × $3.60 = $403
Founder's Kits: 2 × $119.70 = $239
Year 1: ~$787
Postpartum coaches with engaged Substacks or group programs (50-100 mothers/year) typically run 4-6× this.
The partner stack
What you get when you join
- 25% commission on first orders, paid out weeklyOn every $36 essence sale that uses your code, you earn $9.00.25%
- 12% on Subscribe & Save refills for the next 12 monthsRecurring revenue on every reorder, not just the first sale.12%
- 30% on the Founder's Apothecary Kit ($399, 4 spots/month)Higher commission on the high-anchor product. $119.70 per referred kit sale.30%
- Welcome kit on signupA free flower essence + signed copy of Harmony Within, shipped within 48 hoursYour pick of 5 essences. The book is Gaia's 30-script Yoga Nidra collection she developed in private practice. Both yours to keep.
$60FREE - 7-Day Fast StartOne short email per day for your first week, each with a 5-to-20-minute task that gets your code from “sitting in a dashboard” to “earning commission”$197 value
- Creatives Library4 swipe-file emails + 7 social captions + verified-claims reference + brand assets + FTC disclosure templates, all pre-written in Gaia's voice. So you don't have to write from scratch.$197 value
- Practitioner client handoutLetterhead-quality PDF you mail to clients, custom-branded with your name + the matched essence + your code. Auto-generated from your dashboard.$97 value
- 24 archetype-matched LPsDon't send people to a generic homepage. Send them to the LP for their pattern (anxiety-quiz, sleep-quiz, heart-quiz, tension-quiz, etc.). 8 archetypes × 3 entry styles = 24 conversion-optimized pages your code travels through.$97 value
- Live attribution dashboardReal-time stats: per-source breakdown, recurring revenue trajectory from your S&S subscribers, inline monthly contest standings, tier-progress pacing. Built on real attribution, not best-guess analytics.$97 value
- Auto-prefixed FTC disclosureBuilt-in legal protection if you're a licensed practitioner. Every review submitted with your code auto-prefixes the FTC affiliate disclosure required since 2024. The $51,744 / violation rule still bites brands that don't auto-disclose; our system does it for you.$97 value
- Monthly contest$250 + Founder's Kit / $100 + 3 essences / $50 + 1 essence for top 3 producers each monthScales to $500 / $250 / $100 cash once 10+ partners are producing.$400/mo
- Quarterly bonusTop 3 partners get a $250 cash bonus + featured Q&A interview on the blog$750/qtr
- Risk reversalYour code never expires. No clawbacks. Honest reviews always welcome (including critical ones).Included
- Total welcome bonus valueStacked welcome value before you make a single sale (plus the contest pools above, ongoing)$842
Read the full refund policy or email Gaia directly.
Apply now
Tell us about your practice
2-minute application. Gaia reads every application personally; you hear back within 5 business days.
Other specialty partner programs
Same offer, same application form. Each page below tunes the math example and product mapping to a specific practice.
Yoga teachers
Built around Yoga Therapy + Yoga Nidra work.
Yoga studios
Studio-level program for 100-500 member bases.
Doulas + midwives
Postpartum nervous-system support for Week-4 clients.
Postpartum dietitians
Botanical adjunct alongside nutritional protocols.
Perimenopause coaches
Hormone-transition nervous-system support.
Herbalists
Seed-to-bottle preparation that passes the sniff test.
Acupuncturists (L.Ac)
Western herbal adjunct to TCM patterns.
Somatic therapists
Polyvagal-aligned adjunct to SE / TRE / NARM work.
Therapists + counselors
LPC / LCSW / LMFT / psychologist licensure-clean.
Sleep coaches
Tranquility + Sleep Reset PDF for 2 a.m. brain.
Breathwork facilitators
State-anchor for the integration window.
Hospice + grief
Heart-Healing protocol for anticipatory + acute grief.
Integrative MDs
Clinical-grade herbal you can recommend without liability worry.
Wellness podcasters
Host-read sponsor that adds to trust, not subtracts.
Substack writers
Long-form wellness writing that converts 5-10× social.
Dog trainers
Non-toxic adjunct for separation anxiety + reactivity.
Holistic veterinarians
Bach-method essences as a clean behavioral adjunct.
Dog content creators
Substack, podcast, IG audiences in the dog space.